ROLE TITLE:Communications Executive
LOCATION:London (Mostly remote)
REPORTS TO:Senior Engagement Manager
CONTRACT:Part-Time/ Full-time, £14ph
SUMMARY OF ROLE:
The role would focus around;
- Content writing, creation, execution and trouble shooting of 5 weekly games
- Supporting the Member Engagement Team in admin tasks e.g updating status documents, supporting in creation of campaign tracking links/codes etc.
- Support in creation of digital campaigns – emails, push notifications
You willbe actively executing and reporting on results – making improvements for the next campaign. Youwill support the Engagement team to establish a relationship with all our members, providingregular and relevant content to inspire them. The scope of the role includes opportunities to workwith a wide section of the Virgin Group and stakeholder management skills are essential.
The successful candidate must be comfortable with content creation and distribution. We want todeliver exciting communications to our members. Full training will be provided.
Key responsibilities:
● Work with the Membership team to deliver communications for Virgin Red, Flying Club andVirgin.com
● Brief, execute and optimise an annual program of emails, push notifications andcompetitions
● Work with Partnership and Content leads from the wider Marketing team to identify andcommunicate the most compelling editorial content and unique partner offers
● Liaise with our agencies to produce persuasive, compelling and on-brand communications
● Analyse campaign data and report on campaign performance to develop new insight to fuelgrowth and improve satisfaction
● Assist the Membership team by keeping marketing plans, reporting decks and businessdocuments up-to-date
● Multitask across multiple projects while possessing a strong understanding of objectives,schedules, and deadlines
Skills and qualifications:
● Project management, communication and collaboration skills; comfortable working withvarious teams across the business and Virgin Group to get desired outcomes
● Comfortable working with third party vendors to develop highly engaging, brand-ledcommunications
● Creative and a great eye for detail
● Able to manage workload and juggle multiple priorities effectively
● Keen to learn quickly, step outside their comfort zone and actively seek feedback
This role profile is not exhaustive; it will be subject to periodic review and may be amended fromtime to time to meet the needs of the business
About Virgin
Virgin is one of the most exciting brands in the world, with a reputation for entrepreneurialism,game changing experiences and a unique culture across its diverse range of businesses. The Virgin Group operates in the transportation, communications, financial services, leisure & entertainment,health; wellness sectors across five continents. Our unique brand is built by breaking intomarkets to offer consumers a better deal, a better service, or a fresh, innovative way of doing things.
This has been Richard Branson’s vision since the 1970s. We change business for good.
About Virgin Red:
Virgin Red (Red) is a Virgin start-up conceived and soft-launched in the UK during 2015; and formallylaunching to the UK public in June 2016. Functioning as a Virgin-group membership rewardsprogram, Red is a Mobile-app proposition that encourages existing and potential customers of theVirgin brands to “Live a life more Virgin”.
Virgin Atlantic Flying Club is the frequent flyer program for Virgin Atlantic, where members can earnFlying Club Miles through flying on Virgin Atlantic and through their airline and retail partners. FlyingClub Miles can be redeemed on flights and on products in the Flying Club partner network.
Our work here is to bring-together Virgin Red with Virgin Atlantic Flying Club miles to create a newloyalty club offering for Virgin customers. The new company will drive the growth of a range of partner products and services. It will give Virgin customers greater choice around where to earn andredeem their miles, as well as rewarding customers more as they build their relationships with Virgin. This new company will open up our loyalty offering to more Virgin partners, reaching over53m global customers and 60 Virgin companies worldwide.
Virgin Red will enable the Virgin companies to combine and increase their appeal to customers,working together to create a more compelling offer and ultimately leverage the power of the Virginbrand. This also means that across the Virgin Group we will be able to develop a much deeperunderstanding of our customers and how best to serve them.